Where the ad dollars go
Spend by channel. Tiny lines rolled into Other. From Monthly Sales by Source.
2025 full year
First half 2026 (Jan–Jun)
Sales brought in vs money spent
Major channels only. Roof Hub July uses Local fee ($1,200) as cost — not in the workbook spend column.
Cost per closed deal
Ad spend ÷ closes. Lower is better. Only sources with both spend and closes. Roof Hub July uses Local fee ($1,200) as cost.
NAP is getting more expensive
Cost per closed deal on NAP went up from 2025 full year to first half 2026. Cost per lead also rose (leads are not closes).
NAP cost per closed deal
Cle NAP cost per lead (for context)
July 2026 spotlight
The month Roof Hub showed up as its own source on your books.
| Source | Closes | Sales $ | Spend $ | $/close |
|---|