Expanded retainer
$4,500 / mo
From $1,200 Local today
First stretch
30 days hard
Pages live. Numbers you trust.
Pace
All lanes weekly
Not one task stretched across a month
Win
More quotes to you
Homeowners find Roof Hub, not corporate rent
Every week. All of this.
We’re not doing one thing a week for three months. Research, writing, site fixes, and getting recommended all happen together. The only thing that slows us is waiting on your okays.
Google Local
Keep the Local work going that already helped you beat corporate on that search. Reviews and your listing stay tended.
Who’s beating you
Look at corporate and others. See which Cleveland searches they still win. Decide what we take next.
New writing
Put up more than one new or improved page each week. Written like Roof Hub. You give a quick yes or no.
Make pages clearer
Easier to read. Easier for Google. Clear headlines. Clear next step.
Fix the site
Each week, fix a batch of things that slow the site down, break, or confuse Google.
Get recommended
Ask other trusted websites to point people to Roof Hub. Keep working that every week.
Easy quote
Make “request a quote” obvious on phone and computer wherever we touch the site.
Your numbers
Make sure Roof Hub leads and sales show up the way you already talk about them.
Note to J
Short weekly update. What went live. What’s waiting on you.
Once a month: a simple report in your words. How Roof Hub did vs corporate vs the rest.
First 30 days. A lot gets done.
All of this in the same week. Then we keep that speed.
Week 1
Basics right + first new pages live
- Follow a homeowner from “found Roof Hub” into your system. Same names you already use.
- Fix the report so real quote requests and sales show up. Test the contact form ourselves.
- Full check of the site. Where it’s strong. Where corporate still beats you.
- Start fixing the biggest site problems.
- Put the first set of new or improved pages live.
- Start asking other websites to recommend Roof Hub.
- Make “get a quote” obvious on home and contact, especially on a phone.
Need from you, fast: one test quote request. Who marks where a sold job came from. Quick yes or no on new writing.
Done when: you trust the Roof Hub numbers, first pages are live, and recommendation work has started.
Week 2
Easy quoting + pages people already visit
- Make “get a quote / contact us” clearer on the main page types. Trust near the top. Obvious next step.
- Clean up every main page people already visit. Not just one.
- Put up another set of new or improved pages.
- Fix the next batch of site problems. Keep Local going. Keep asking other sites to recommend you.
- Check again who is beating you and adjust.
Done when: the pages people already use make it easy to reach you. More new pages are live.
Week 3
Push past corporate + catch people looking for a new roof
- Add more pages aimed at searches corporate still wins.
- Put a clear “new roof vs treatment” story on the site so people looking for a full replacement can find you.
- Every one of those still gets a full inspection.
- Simple answers to homeowner questions. When treatment makes sense. When it doesn’t. Easy quote on those pages too.
- Fix more site problems. Keep Local going. Quick check with you. What’s working? Do more of that.
Done when: you’re fighting corporate on more than one search, and people looking for a new roof have a real place to land on Roof Hub.
Week 4
Keep shipping + show you the first month
- Another round of new or improved pages.
- Another round of site fixes. Keep working on other sites recommending you.
- Smooth out anything that still feels awkward on phone or quoting.
- Sit with you on a 30-day review. What went live. How you look vs corporate. Roof Hub leads and sales vs when we started.
- Agree what we tackle next at the same speed.
Done when: you can see a real list of what went live. This feels like a working program, not a promise.
Weeks 5–12. Same speed. Keep going.
Weeks 5–8
Keep taking the next searches corporate still wins. More writing every week. More sites recommending you. Site stays fixed and fast. Local stays on.
Weeks 9–12
Build out the “new roof” story and other topics that are working. 90-day review with proof in your books. Decide keep, raise, or change from real results.
$1,200 today vs $4,500 expanded
| $1,200 today | $4,500 expanded | |
|---|---|---|
| Google Local | Yes | Yes. Keep. |
| How fast we move | Mostly Local | Whole site every week |
| First 30 days | Small Local moves | Clean numbers, easier quoting, new pages, “new roof” story live |
| Rest of the quarter | Same thin Local | Same fast weekly pace |
| Roof Hub numbers you trust | Not really | Week 1, then keep it honest |
| Simple monthly report | Spotty | Yes. In your words. |
Not in this plan
Park these unless you reopen them.
Kill or restructure NAP
Radio / newspaper / Aaron print
Rebuild Dispatch
Full site redesign
Other markets beyond Cleveland